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Geo Experiments Part 1: What Is It and How Will It Help You In Marketing?

This will be a three-part series discussing the topic of Geo Experimentation and its use in marketing.

One Thing Marketing Analysts Should Have In Their Analytics Toolkit

Let’s be real here, being a data scientist ain’t easy. Have you seen what a modern data scientist should know?! 😱

From Marketing Analytics To Marketing Science

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Regression Modelling Strategies

I feel very fortunate to work for an employer like Shopify, that places a lot of value in continuous learning and self development. One of the many benefits that we...

Remember Jack and Rose?

Remember Jack & Rose? Leo & Kate Winslet? Titanic movie? Nostalgia? I wish this project was half as romantic as the movie but I’d be lying to you if I...

Marvel Cinematic Data Visualization With Plot.ly

I’m a huge sucker for Marvel cinematic and in this article I will do a fun exercise with building a simple interactive 3D network graph based on the relationship between...

Dimension Reduction with Principal Component Analysis

PCA is one of the most popular techniques for dimensionality reduction. If you have no idea what I mean by dimensionality reduction, check out part 1 of this topic. In...

Dimension Reduction Examples - Part 1

What is dimensionality reduction? The name might sound fancier than what it actually is. It is simply the process of reducing the number of dimensions in a dataset aka reducing...

Intro To Python and Pandas

Python is one of the most popular and fastest growing software languages used in data analytics today and there are many reasons for that. I will cover majority of the...